Job Description: Digital Marketing Strategist
Position: Digital Marketing Strategist
Department: Communication and Media > Digital Media
Location: [Specify location]
Summary:
We are seeking a highly skilled Digital Marketing Strategist to join our Communication and Media team. As a Digital Marketing Strategist, you will be responsible for developing and implementing comprehensive digital marketing strategies to enhance our online presence and drive business growth. You will work closely with cross-functional teams to identify target audiences, create engaging content, and optimize campaigns across various digital platforms.
Responsibilities:
- Develop and execute innovative digital marketing strategies aligned with organizational goals and objectives.
- Conduct thorough market research to identify target audiences and understand their needs and preferences.
- Collaborate with internal stakeholders to define campaign objectives and key performance indicators (KPIs).
- Create detailed digital marketing plans, including timelines, budgets, and resource requirements.
- Oversee the implementation of digital marketing campaigns across multiple channels, such as websites, social media, email, and search engines.
- Utilize various digital marketing tools, platforms, and analytics to monitor campaign performance and make data-driven recommendations for improvement.
- Optimize content and ad campaigns to improve reach, engagement, and conversion rates.
- Stay up to date with industry trends and emerging digital marketing technologies to ensure our strategies remain effective and innovative.
- Provide regular reports and analysis on campaign performance, including insights and recommendations for future campaigns.
- Collaborate with internal teams, including creative, content, and analytics, to develop and execute integrated marketing campaigns.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven work experience as a Digital Marketing Strategist or similar role.
- In-depth knowledge of digital marketing concepts, tools, and best practices.
- Proficient in utilizing digital marketing tools, such as Google Analytics, SEO tools, social media management platforms, and email marketing software.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent project management skills, including the ability to prioritize tasks, meet deadlines, and manage budgets.
- Exceptional written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Strong attention to detail and organizational skills.
- Ability to work independently as well as collaboratively in a team environment.
- Up-to-date with the latest digital marketing trends and technologies.
Note: This job description is subject to change as the needs of the organization evolve.