Job Description: Communication and Media > Digital Media > Social Media Director
Position Summary:
The Social Media Director is responsible for developing, implementing, and managing the organization's social media strategies across various digital platforms. They will lead a team of social media specialists, ensuring effective communication and engagement with the target audience. The Director will work closely with cross-functional teams to align social media efforts with the overall marketing and brand objectives.
Key Responsibilities:
1. Develop and execute comprehensive social media strategies to enhance the organization's digital presence and increase audience engagement.
2. Lead and manage a team of social media specialists, providing guidance, coaching, and feedback to ensure optimal performance.
3. Create, curate, and manage engaging content across social media channels (e.g., Facebook, Twitter, Instagram, LinkedIn, YouTube) to promote the organization's brand, products, and services.
4. Monitor and analyze social media trends, user behavior, and competitor activities to identify growth opportunities and recommend strategies for improved performance.
5. Collaborate with internal stakeholders, including marketing, communications, and creative teams, to align social media initiatives with overall marketing campaigns and brand messaging.
6. Develop and execute paid social media advertising campaigns to drive targeted traffic, increase conversions, and achieve business objectives.
7. Monitor social media performance metrics, prepare regular reports, and present key findings to senior management, providing actionable insights for continuous improvement.
8. Stay updated with emerging social media platforms, tools, and trends, recommending innovative approaches to leverage new opportunities and reach the target audience effectively.
9. Maintain brand consistency and ensure compliance with legal and regulatory requirements in all social media communications.
10. Foster strong relationships with external partners, influencers, and industry professionals to enhance collaboration opportunities and maximize brand exposure.
Required Skills and Qualifications:
1. Bachelor's degree in communications, marketing, or a related field.
2. Proven experience (X years) in social media management, preferably in a leadership role.
3. Strong understanding of social media platforms, algorithms, and best practices.
4. Proficient in social media management tools, analytics platforms, and scheduling software.
5. Excellent written and verbal communication skills with the ability to craft compelling and engaging social media content.
6. Demonstrated ability to develop and execute successful social media strategies.
7. Strong leadership and team management skills, with the ability to motivate and inspire a team.
8. Analytical mindset and ability to interpret data to drive actionable insights.
9. Creative thinking and problem-solving skills to develop innovative social media campaigns.
10. Attention to detail and ability to multitask in a fast-paced environment.
11. Strong organizational and project management skills to meet deadlines and deliver results.
12. In-depth knowledge of current social media trends, emerging platforms, and industry best practices.
13. Ability to collaborate effectively with cross-functional teams and external stakeholders.
14. Familiarity with legal and regulatory requirements related to social media usage.
Please note that only candidates who meet the required skills and qualifications will be considered for this role.